Tremembé
Where the country's most infamous crimes serve their sentence.
Tremembé is synonymous with a very specific chapter of Brazil's criminal imagination. The challenge was to turn that instant recognition into a desire to watch — without cheap sensationalism, but without giving up the tension that makes the story irresistible.
The End created the launch campaign for Tremembé, the Prime Video series that recreates daily life in the prison that held some of the most notorious names in Brazilian crime news.
From the teaser to the full trailer, through spots, TV assets and a batch of vertical cuts for social media, we produced more than 50 original pieces, totaling over 200 deliverables.
From the script, through editing, graphics and motion, all the way to finishing and final touches, all of this material was built by our team!
The result was a communication system built to dominate the feed, both pre-launch and post-launch.
- Client
- Prime Video
- Year
- 2025
- Categories
- Film & TV
- Entertainment Marketing
“No one leaves Tremembé the way they came in.”
The tone
Restraint and suspense.
The Tremembé campaign takes on a tense, provocative and raw tone, balancing the restraint of true crime with the suspense of a psychological thriller. Never glamorizing or victimizing those involved, the communication uses a dark aesthetic and direct language to explore the relationships and power games inside the prison, sparking the audience's curiosity from a critical, realistic distance.
01 — Teaser & Trailer
From first cut to launch.
We created the campaign's teaser and official trailer. The teaser sparks curiosity in a few seconds; the trailer goes deeper into the story, introducing the character groups and the tone that guides the entire campaign.
02 — Spots & Social
The campaign, expanded and made for the feed.
A family of spots, promos and videos for TV and social media, spanning a range of formats, from traditional TV spots to videos for Reels, Shorts and TikTok. These pieces carried the same direction across different windows, lengths and audiences, each one focusing on a character or a tension hook from the series.
03 — The Case
From campaign to global phenomenon.
Created together with Prime Video, the campaign was a resounding success: the biggest premiere to date on the Brazilian platform, reaching the global top 8 of Prime Video's most-watched series, with more than 25.6 million views from the influencer campaign and over 1.36 million in organic engagement.
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